TrueMX

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TrueMX is an online retailer that sells motocross gear and apparel.

#1) MVT Test: Announcement Bar

Originally TrueMX had an announcement bar that appeared briefly with a free shipping message and disappeared after a short while. I ran a multivariate test on this bar to see how users would change behavior. My changes consisted of making the bar static, as well as changing the messaging to reflect different offerings the store had. With a total of 8 versions the best result stood out:

  • 188.24% Increased Conversion Rate
  • $77.74 Increase in Average Order Value
  • + $2366.94 Revenue


#2) Second Test [Mobile]: Half-Width Products on Collection Pages

The original website had collection pages where the product card took up the entire viewport on mobile. I tested making products display at half their original width to increase total products in the viewport to 4.

Before

TrueMX Before Image

After

TrueMX After Image
  • 29.97% Increased Conversion Rate
  • $14.46 Increase in Average Order Value
  • + $2,029.68 Revenue


#3) Third Test: Color Swatch Options


TrueMX has multiple color options of the same Jersey, however to select another color, you would have to navigate to the other color's product page, causing friction for the user.

The Changes

TrueMX Color Swatches
  • 26.64% Increased Conversion Rate
  • $15.95 Increase in Average Order Value
  • + $3,459.05 Revenue

TrueMX conversion rate went from 1.02% to 4.85% during my time providing CRO services for them.
Fell free to contact me for more information!